What is a good AI visibility score for a plumbing business?

Across 49 plumbing businesses audited in 50 US metros, the median AI visibility score was 72 out of 100, with a range of 30 to 98. That places plumbing 10th out of 15 trades measured, and level with the all-trade median of 72.

What do plumbing websites most often get wrong?

The most common failure among plumbing businesses is FAQPage schema, missing on 93.9 percent of the sites audited. Structured data is consistently the weakest of the four check groups, which means an AI engine can usually reach the site but cannot describe the business precisely enough to recommend it.

How was this plumbing benchmark measured?

Businesses were drawn at random from Overture Maps open place data across 50 US metros, one per domain, with no score filter applied. Each was audited with the same 23-check automated audit covering AI crawler access, structured data, content citability and entity signals. 49 plumbing businesses responded and were scored.

Home › AI Visibility Index › Plumbing

Trade benchmark · September 2026

How visible are plumbing businesses to AI? We measured 49 of them.

Part of the AI Visibility Index, an unfiltered audit of 1,354 US local service businesses across 50 metros. This page is the plumbing cut: the real median, the checks this trade fails most, and how it ranks against every other trade we measured.

72/100

Median AI visibility score for plumbing. Range 30 to 98.

Businesses audited

Median

72/100

Mean

66.3

Rank

10th of 15

All trades

72/100

01Where plumbing stands

Plumbing ranks 10th of 15 trades measured, level with the all-trade median of 72. Each group below is scored as points earned against points available across the 49 businesses in this trade.

AI Crawler Access

89.5%

Structured Data

40.4%

Content Citability

56.8%

Entity Signals

70.5%

The pattern holds here as it does across every trade in the study: an AI engine can nearly always reach these sites. What it cannot do is describe them precisely, because the machine-readable facts and the answer-shaped content it needs are missing.

02What plumbing businesses fail most

Share of the 49 audited plumbing businesses that outright failed each check. Ten worst shown.

FAQPage schema

93.9%

Active content section (blog/insights)

67.3%

Question-and-answer content

61.2%

Organization / LocalBusiness schema

49.0%

Structured data (JSON-LD) present

42.9%

Title tag & meta description

36.7%

Open Graph tags

36.7%

Content depth

32.7%

About / team page

26.5%

Phone number on page

24.5%

The most common single failure in this trade is FAQPage schema, missing on 93.9% of plumbing sites audited. It is worth knowing that this is a fixable, mechanical problem rather than a content one: it is a block of markup stating who the business is and what it answers, not a rewrite.

03Every trade, ranked

Median and mean score per trade, for the 15 trades with a large enough sample. Plumbing is highlighted.

Trade	Audited	Median	Mean
Roofing	54	80	74.3
Garage And Doors	32	79	75.3
Painting	27	75	73.6
Remodeling	56	75	70.3
Windows And Fencing	42	74	70.0
Hvac	61	74	72.8
Flooring	33	74	71.5
Auto Detailing And Repair	444	73	67.5
Locksmith	27	72	70.3
Plumbing	49	72	66.3
Pools And Spas	110	70	66.0
Electrical	44	70	68.0
Landscaping	48	70	66.5
Pet Services	95	69	66.2
Contractor And Handyman	137	68	62.7

The spread between trades is much smaller than the spread inside any one of them. Who built the website matters more than what the business does, which is why a trade average is a starting point and not a verdict on any one site.

04Method, in short

Businesses were drawn at random from Overture Maps open place data across 50 US metros, one per registrable domain, with a fixed seed and no score filter. Every business drawn was audited and counted. 49 plumbing businesses responded and were scored against the same 23 checks we run for clients. Full method, limitations and the null results we could not explain away are on the main Index page, and every figure is published as JSON under CC BY 4.0.

05Other trades

Roofing Garage And Doors Painting Remodeling Windows And Fencing Hvac Flooring Auto Detailing And Repair Locksmith Plumbing Pools And Spas Electrical Landscaping Pet Services Contractor And Handyman

Where does your plumbing site sit?

Run the same 23 checks on your own site. No email, no call, no card: the score and every failing check appear on the page.

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